Strategic Programmatic Campaign Development
All successful programmatic campaigns utilize time tested strategies, tactics, and delivery methods which when utilized effectively engage the intended audience in an environment they are most comfortable in.
It all starts with data.
1 Data is the backbone of every single one of our programmatic campaigns. We make sure we fully understand and recognize the audiences we need to target for our clients before we begin media planning.
2 Next we determine appropriate delivery methods for the audience, and develop the creative assets for these channels, be it display, mobile, video, audio, connected TV or dynamic creative.
3 Then we do extensive media research to uncover the best audiences available – either through our RTB exchanges, networks, and marketplaces – or programmatic direct, publisher direct, site whitelisting, or audience onboarding.
4 Programmatic targeting tactics are then designed, and assets developed for each campaign.
5 Monthly RTB budgets are allocated across the campaigns.
6 After the first 2 weeks of advertising, data begins to uncover opportunities, and we begin to optimize each campaign daily.
7 Daily, weekly, bi-weekly, or monthly reporting is customized, auto-generated, and sent via email to the client.
For each campaign we do all of this for you. For one price. Everything included.
The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.
We ensure our client audiences are precise, and the ad delivery channels are engaging.
Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.
We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.
We ensure advertisers reach their precise audience, at the appropriate scale.