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Next, we will consider the best-known customer service providers, including Starbucks, the Ritz-Carlton Hotel Company, Southwest Airlines, and Zappos. Third, we will have a discussion session, giving you an opportunity to share the ‘best practices’ your company is using to service providers, including Starbucks, the Ritz-Carlton Hotel Company, Southwest Airlines, and Zappos. Third, we will have a discussion session, giving you an opportunity to share the ‘best practices’ your company is using to attract customers and keep them satisfied.” customers and keep them satisfied.”

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