Audience Solutions

Audience objectives come in all shapes and sizes.

Defined audiences

Some clients want a highly defined audience, with higher frequency and term.

Clients can define very specific audiences through 1st, 2nd, or 3rd party audience onboarding – we ensure the ad message reaches precise customers over a higher frequency, and term.

Expanded reach can be achieved via IP targeting at the business location. This allows for ad delivery at the organization level.

Programmatic Advertising Solutions - Defined Audience

Organizational reach can be further defined by layering IP data on 3rd party data. This allows clients to target customers within select organizations by industry – then only target by job function to individuals that match your customer profiles.

New audience development

Others want to build new audiences through higher impressions and scale – incoming campaign data allows programmatic audiences to develop a profile, which is then continually optimized in real-time throughout the duration of the campaign.

All audiences are defined by location – and can be as granular as household, or business.

We are a Canadian company, with a global reach.

At audienceGPS.com we are in the business of developing precise audiences anywhere in the world.

Data Solutions

  • Client CRM Onboarding
  • 3P Audience Onboarding
  • IP Targeting
  • IP + 3P Data Targeting

Targeting Solutions

  • Publisher Site Retargeting
  • Site Retargeting
  • Search Retargeting
  • Keyword Contextual
  • Category Contextual
  • FB Newsfeed
  • Geo-Fencing
  • IP Targeting
  • Day-parting
  • Recency Variable

Creative Tactics

  • Display
  • Mobile
  • Native
  • Dynamic Creative
  • Video
  • Connected TV
  • Audio

Inventory

  • Exchanges
  • Networks
  • Direct Marketplace
  • Private Marketplace
  • Publishers
  • 1st, 2nd, 3rd Party Audience Onboarding

Reporting

Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API

Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.

Custom reports can also be set-up to meet specific client needs.

Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.

Reporting

Campaign reporting is created to be delivered by email on a daily, weekly, bi-monthly, or monthly basis – or via API

Standard campaign reports available for conversion, ad performance, partner performance, delivery channel, IP postal code or location, keyword, device type and more.

Custom reports can also be set-up to meet specific client needs.

Our industry leading reporting platform allows our clients the advantage of having our ad ops team optimize their campaigns on the fly.

Programmatic Advertising Agency - Audience Solutions

Audience Solutions

The programmatic advertising space changes daily, and we change with it bringing you the latest programmatic audience solutions using data, IP, or targeting tactics, bundled with the latest creative ad delivery channels and the largest open exchange, network and marketplace inventory available.

We ensure our client audiences are precise, and the ad delivery channels are engaging.

Programmatic Advertising Agency - Audience Search

Audience Search

Most advertisers know who their buyers are. Finding this precise audience in the vast media landscape separates a good campaign from a great one.

We curate programmatic audiences for our clients using data, or targeting solutions to ensure your campaigns reach your intended audiences. Your campaigns and audiences are further refined and optimized to CPC or CPA KPIs.

We ensure advertisers reach their precise audience, at the appropriate scale.